Financial growth is not only a matter of revenue, but also the
ability to retain customers when it comes to business. One way to
increase profits is to turn one-time customers into repeat
customers. In e-commerce, this is especially important, because
retaining customers is cheaper than attracting new ones. I recently
read about how to properly build a loyalty strategy and improve the
customer experience in an article at
https://www.starleaf.com/blog/tips-for-turning-one-off-e-commerce-customers-into-repeat-buyers/
that goes into detail on the topic of making money.